Showing posts with label album economics. Show all posts
Showing posts with label album economics. Show all posts

Thursday, March 9, 2017

Album Economics: Skeletons From The Closet (The Lost Door)

The cover of Skeletons From The Closet-The Best of The Grateful Dead, released in February of 1974 on Warner Brothers Records. It is the best-selling Grateful Dead album ever, having certified sales of over 3 million units (Triple Platinum)
Ask anyone--what was the best selling Grateful Dead album of the 1970s? Some may argue for the persistence of Workingman's Dead or American Beauty over the immediate popularity of 1971's Grateful Dead (aka "Skull And Roses"), but it doesn't matter, because none of those were it. The best selling Grateful Dead album was a February, 1974 release on Warner Brothers Records called Skeletons From The Closet-The Best of The Grateful Dead. The album went Triple Platinum, which means that 3 million units were sold. Even In The Dark only went Double Platinum, so Skeletons seems to be the best selling Grateful Dead album of all time. I am not concerned with the final tally, however, notwithstanding I have no reason to believe record company assertions in any case. Rather, I am interested in focusing on the forgotten fact that Skeletons From The Closet was the introduction to the Grateful Dead for a legion of suburban young people who very well may have forgotten it.


The Eagles-Their Greatest Hits (1971-75), released in February 1976 on Asylum Records. It is the best-selling ablum of the 20th century. As of 2009, the RIAA had certified sales of 29 million copies, only behind Thriller. The album didn't even include "Hotel California," which hadn't yet been recorded. The members of The Eagles were not happy it was released, and had no input.
"Best Of" Albums
In the universe of the 1960s music industry, artists didn't have much leverage. One way in which artists were beholden was that they had no direct control of the repackaging of previously released material. If a band had put out a couple of albums and then changed labels, for example, their old label would put together a "new" album of their best known songs as a "Greatest Hits" or "Best Of" (if they had no hits). The "Best Of" album inevitably competed with any newly released material, thus punishing artists for changing labels. 

Even into the 1970s, the Best Of album still had a lot of leverage for record companies. While records-only retailers like Tower Records, Sam Goody's and others were opening stores in major markets, and while hip college towns and downtown neighborhoods had sophisticated independent record stores, the majority of albums were still sold in department stores and the like. They would have a few hundred pop albums, mostly current hits, rather than the thousands of albums at a place like Tower. Particularly out in the suburbs, younger rock music fans had to take what they could find at the music departments of stores like Macy's or Payless. If you liked a group, and a Best Of was the only available album at the store, buying the record was often your only choice.

Truth be told, back in the early '70s, buying a Best Of album might have been your best choice, too. Information about rock albums was surprisingly hard to come by, unless you lived in some college town, read Rolling Stone every week and made a study of it (not that I am referring to anyone in particular). For example, if you somehow heard some Canned Heat on the local FM station and got intrigued, you might not have had a lot of choices at your local JC Penney's record section. If it was 1973, should you buy their current album, One More River To Cross, or Canned Heat Cookbook: The Best Of Canned Heat? Typically, those might be your only two choices, It's easy to say that you should have wanted 1967's Boogie With Canned Heat or 1968's Living The Blues, but you might never see those albums without moving to the big city. The fact was, Canned Heat had changed labels, and One More River To Cross was their first album on Atlantic, and it was pretty weak. All the good stuff was on Liberty, so you were better off with Canned Heat Cookbook.

Wake Of The Flood, released October 1973 on Grateful Dead Records. It was the band's first release, and the current album when Skeletons was released several months later
State Of Play, Grateful Dead 1973
Let's set the stage. In mid-1972, the Grateful Dead were coming to the end of their Warner Brothers contract. The Dead had released three successful albums in a row, and Warners were interested in re-signing them. Columbia (CBS) was also interested, as label head Clive Davis had always been a fan of Jerry Garcia and the Dead. The Dead were an increasingly popular touring act, which meant that any new albums would not be solely dependent on radio airplay for success, although in fact Dead songs like "Uncle John's Band" and "Truckin'" got pretty good airplay on many FM stations. With two major labels bidding for them, the Dead were in a pretty powerful position. Of course, being the Grateful Dead, they chose instead to eschew any major labels and go completely independent. Warner Brothers was stunned, and not happy, either.

The Grateful Dead closed out their obligation to Warners with the triple-live release of Europe '72 in November of 1972, and the peculiar archival release The History Of The Grateful Dead, Vol 1 (Bear's Choice) in March 1973, assembled and produced by Owsley "Bear" Stanley. The strange Bear's Choice album was seemingly designed to insure that any momentum from Europe '72 and incessant touring would not accrue to Warners, since only the most devoted of Deadheads would buy the album. This, too, was par for the course in the early 70s record industry. If a band was leaving a label and owed an album, you just delivered some relatively uncommercial music to spite your old company.

Warners may have thought that there was a last-second chance to re-sign the Dead, but it was not to be. The Grateful Dead released Wake Of The Flood on their own label in October, 1973. Wake wasn't a bad album, and it had some pretty good songs, but the biggest problem for Grateful Dead Records was distribution. The entire subject is too hard to get into here, but the essence of it was that rock fans were mostly young teenagers in the suburbs, and when they went to their local Macy's or Payless, they were going to buy something that was available in the record store. If it wasn't a Grateful Dead album, it might be Shootout At The Fantasy Factory (by Traffic), Close To The Edge (by The Yes) or Brothers And Sisters (by the Allman Brothers) because that's what was in the store. It was all well and good for teenagers in Greenwich Village, Berkeley or Palo Alto to have their own wide, snobby choices, but that was a relatively rare privilege. Most teenage rock fans bought the best available album at whatever time Mom drove them to the store. That was how albums went Gold, and Warners excelled at making sure their albums were in every imaginable outlet, through WEA, their mighty distribution arm.

The back cover of Skeletons From The Closet
Skeletons From The Closet-Grateful Dead (Warner Brothers Records, February 1974)
The Grateful Dead don't really talk about Skeletons From The Closet, but the truth was that they participated in its production. There isn't any doubt, as house engineers Betty Cantor and Bill Wolf were credited as editors. That means that Warner Brothers allowed the Dead to put the album together, subject to Warners' approval of course. This, too, was a common arrangement. Given that Warners was going to put out some kind of Best Of The Grateful Dead album, it made sense to give the Dead at least a little input into the album itself. The hidden hammer was that Warners could spite the band by putting out a bad album, and the Dead would lose out on the potential royalties. There was actually a lot of money riding on the album, and the Dead were sensible enough to participate.

I'm not aware of any interview with Betty about the subject, but it's not hard to figure out the parameters of her participation:

Choose the songs, subject to Warners approval
  • This meant that popular FM songs like "Truckin'," "Uncle John's Band," "Sugar Magnolia," "Casey Jones" and "Friend Of The Devil" were mandatory, or Warners would reject the album. Within reason, the other songs were probably Betty's choice. I have no idea if she consulted with band members
Sequence the album
  • Note that the album is not in time order. "Golden Road" is first, but "Friend Of The Devil" is last.
Possibly some technical input, though not remixing. 
  • Betty may have had some say about making sure the volume levels for each track were in sync, but it appears that nothing was remixed, as it would be too expensive, and arguably inappropriate (since buyers would have wanted the original sound of each track).
If you think about the song choices for the album, Betty's hand can be seen. It's all well and good to say "how could you reduce the nine Grateful Dead albums (with 13 lps) to a single album?" But that is what the 70s record industry did, because it was good business. All of the released material (and actually, the unreleased material) was controlled by the record company. Betty Cantor, on behalf of the Dead, could participate or let some stranger do it. So clearly, the Dead at least wanted their own spoon stirring the pot.

While the five songs mentioned were clearly mandatory, the rest were not. Length had to be a factor, so a 23-minute "Dark Star" was out of the question, however important we think it was. It is plain that the goal was to have a broader spectrum of shorter songs that gave some idea of the Grateful Dead's range, beyond the basic appeal of their "hits." Here is the track list:
  • The Golden Road (To Unlimited Devotion) (Garcia/Lesh/Weir/Kreutzmann/McKernan)
  • Truckin' (Garcia/Lesh/Weir/Hunter) [from American Beauty]
  • Rosemary (Garcia/Hunter)
  • Sugar Magnolia (Weir/Hunter) [from American Beauty]
  • St. Stephen (Garcia/Lesh/Hunter) [from Aoxomoxoa]
  • Uncle John's Band (Garcia/Hunter)
  • Casey Jones (Garcia/Hunter)
  • Mexicali Blues (Weir/Barlow) [from Ace]
  • Turn On Your Love Light (Malone / Scott) [from The Big Ball]
  • One More Saturday Night (Weir) [from Europe '72]
  • Friend Of The Devil (Garcia/Dawson/Hunter)
A few details stand out: 
  • Only Betty Cantor, and perhaps Bob Matthews, would have included "Rosemary" (from Aoxomoxoa) on a Best Of The Grateful Dead album. It's not a bad song, but most Deadheads, myself included, do not recall the melody or the lyrics. Bob and Betty were the engineers on the original recording.
  • The studio "St Stephen" was shorter than the Live/Dead version, even if it wasn't as good
  • The track list includes writing credits for all the existing band members, save Keith and Donna Godchaux, who had none on Warner Brothers. Kreutzmann and Lesh would have got royalties from "The Golden Road" and (in Lesh's case) from "Truckin'" and "St. Stephen." For what turned out to be a triple platinum album, this was no small thing
  • Including a song from Ace insured a writing credit for John Barlow
  • Mickey Hart was not a working member of the Grateful Dead in 1973, so he got no writing credits. Granted, there were few choices, but note that Barlow and Kreutzmann got credits 
  • There were no tracks from Anthem Of The Sun or Grateful Dead {Skull & Roses}
  • The album was sequenced like a mini-concert, with a "Lovelight" rave-up and a "One More Saturday Night" encore, and a soothing "Friend Of The Devil" finale. The point of this was to make the album fun to listen to, since an LP could hardly be put on Shuffle.
John Van Hamersveld's poster for the November 10-11, 1967 concert at Los Angeles' Shrine Expo, featuring Buffalo Springfield/Grateful Dead/Blue Cheer
Cover Art: John Van Hamersveld
Another non-trivial factor in the success of Skeletons From The Closet was the front and back cover art, by poster artist John Van Hamersveld. Album covers were far more influential in selling records back in the 1970s. For one thing, the album needed to catch your eye in the store. For another, albums are big, and people in your dorm room could see what you had. An album with a cool cover was often a talking point, but an anxious teenager would feel that an album with a dumb cover made you look like a dweeb. Many "Best Of" albums, while full of good music, had cheap text or bad pictures on the cover, and they weren't appealing to teenagers who thought that albums were a form of self-expression. But Skeletons had a clever, appropriate cover, the kind that would have been in contention even if the Dead had been picking the cover. It was no accident.

John Van Hamersveld was a legendary psychedelic poster artist. Among many other things, Van Hamersheld had made the iconic movie poster for the 1964 surfing movie Endless Summer, and famous album covers like Magical Mystery Tour and Jefferson Airplane's Crown Of Creation. He had also made the wonderful posters for concerts at the Shrine Exposition Center in Los Angeles in 1967 and 1968. He even made one for the Grateful Dead/Buffalo Springfield concerts on November 10-11, 1967 (above). So although Van Hamersveld had been contracted by Warners, he was the sort of artist the Dead would have hired themselves. The front and back covers are excellent, and they insured that Skeletons looked cool in any dorm room record collection, no small thing in 1974.

The Big Ball, a double lp album from Warners featuring 30 different artists, including the Grateful Dead
The Big Ball-Warner Brothers Records (1970)
The one edited track on Skeletons was a shortened version of "Turn Your Lovelight," from Live/Dead, reduced to 6:30 from the 15:30 minute version on the original album. Whether or not you thought an edit was sacrilegious--I thought so at the time--it was a necessity in order to fit onto the album. What was not widely known was that the edited version of "Lovelight" had already been released in 1970, on an interesting Warner Brothers promotional album called The Big Ball. The Big Ball was actually a pretty creative approach to record promotion, and the edited "Lovelight" probably helped spread the sound of the Dead to people who had never heard them. I myself had owned The Big Ball since 1972, and although I had already known about the Dead, I discovered a lot of acts from that album.

In 1958, Warner Brothers Records had been established as the recorded music division of Warner Brothers Pictures. Studio head Jack Warner was not actually interested in the music business, however, so while Warners released some soundtracks and the like, it was considered the most backwards and least creative of the major record labels. In 1963, Warners merged with the failing Reprise Records, which had been Frank Sinatra's label. More importantly, Reprise head Mo Ostin became President of the new Warner/Reprise Records, and Ostin turned out to be far more important than Sinatra.

Under Mo Ostin, Warner Brothers took steps to catch up with the times. When rock music hit Los Angeles hard, Ostin and Warners dived in. One reason that Warners VP Joe Smith could sign the untamed, anti-commercial Grateful Dead in 1966 to Warners was that the label was desperately trying to be hip. Signing the coolest, most anti-establishment band from the hippest rock city was designed to give Warner Brothers industry credibility, not sell records. Warners made a similar move at the end of 1967 when they signed Frank Zappa away from Verve. They even gave Zappa and his manager two labels of their own, Bizarre and Straight. Once again, this was to look cool to other rock bands, rather than a commercial proposition (although in the end it worked out very well for Warners).

By 1970, Warner/Reprise had signed a lot of rock artists, and put out a bunch of records. Some of them were good, and some of them were even successful. Warners, however, like every other label, was pretty much dependent on AM or FM radio to publicize their artists. If records didn't get played, no one heard them. Even when a record was reviewed in Rolling Stone or elsewhere, there was literally no way to hear even one song, unless you heard it on the radio. Every teenage consumer had spent their allowance money on some album by a cool looking band with a great cover, only to hate it from the first note, so we were all cautious about buying albums where we hadn't heard any song at all.

Warner Brothers attempt to break the radio bottleneck was to release a series of double albums that were sold for only $2.00, when a typical double-lp was $5.99 or so. The album had one track by multiple artists on Warner and Reprise, with a little blurb about each one, along with a picture of the album. For a teenage record buyer, this was a very good deal. The first and most famous of these was The Big Ball, released sometime in 1970. I heard the record in 1972, because a friend of my sister's had it, and I got it for one song. However, as a result, I discovered numerous Warners artists, and probably bought albums by them far sooner than I would have otherwise.

The song which caught my attention was from Truckstop, a solo album by Ed Sanders of The Fugs. The song was called "The Iliad," although we called it "Johnny Piss-Off." It would never, ever be played on the radio. Once I got the album, however, I could contemplate the other 29 artists (see the appendix below for the list of tracks). The lp sides were divided thematically: side one was "folk-rock," side 2 was all English bands, side 3 was "singer-songwriters" and side 4 was "freaks." I of course gravitated to side 4. Other than the Sanders track, there were 5 tracks from different artists on Zappa's labels (The GTOs, Captan Beefheart, The Mothers, Pearls Before Swine and Wild Man Fischer) and the shortened version of "Turn On Your Lovelight." In my case, I had already heard the long version, as my sister had Live/Dead, but just as I discovered Captain Beefheart and the Mothers "WPLJ," not to mention "Johnny Piss-off," other fans must have discovered the Dead. Since the track was already edited, Betty Cantor could use it for Skeletons since she wouldn't accrue any additional expenses by having to re-edit.

A framed copy of the RIAA-certified Gold Album for American Beauty

Gold And Platinum
Hundreds of thousands of people saw the Grateful Dead in the 1970s, and even more in the 1980s and 90s. Yet the historical record is skewed by those Grateful Dead fans--Deadheads--who saw the Grateful Dead many times over the decade, and indeed have remained dedicated fans unto this day. I am certainly among that number. Because of the unique scope of Grateful Dead fan devotion and attention, it is commonplace to read an article, blog or discussion group post from someone who first saw the Dead in the 60s and 70s, saw them numerous times thereafter, and paid scrupulous attention each time (this blog is a typical example). In fact, however, the persistent diligence of hardcore Deadheads gives a narrow picture of who actually saw the Dead. Nothing illustrates this more than the fact that Skeletons From The Closet outsold every other Grateful Dead album.

In February of 1974, when Skeletons was released, the rock audience was mostly young. Sure, a few groovy people had been rock fans since the Beatles hit, and maybe they were in their late 20s. But most rock fans were high school and college age. In particular, the booming rock concert market was getting bigger and bigger because more and more people wanted to see popular bands in person. A rational look at the Grateful Dead's touring schedule tells us that outside of San Francisco and Manhattan, the overwhelming number of people who saw the Grateful Dead were seeing them for the first time, or at most the second. 

Of course, we read stories of a group of hippies from Brooklyn--very often Brooklyn, but that is a different topic--who made some pilgrimage to see the Dead in Tennessee or Virginia, but remember, they were the exceptions. It is an odd skew of the Grateful Dead that the outliers, the hardest core of fans, are the ones defining the historical Grateful Dead experience. The truth is, most people who saw the Dead in Madison, WI or the Jai Alai Fronton in Miami had never seen them before. Seeing the Dead was like seeing Dave Mason or Ten Years After when they came to town. It was fun, but rock concerts were a thing you did with your friends or a date. Sure, the Dead toured for so long that many of them may have ended up seeing them again a decade later or something, just as they saw Mason or Alvin  Lee in the 80s.

If people saw a band and liked them, what did they do? They went and bought an album. The Dead had no revered classic like Dark Side Of The Moon or Rumors, so fans were on their own. If you were just planning to buy one album, then why not buy the album with the most songs that you knew? Most Deadheads don't even own Skeletons, and often don't know it exists, and yet it is the best-selling Grateful Dead album of all time. Since it shifted at least 3 million copies, that tells us how many people out there saw a Dead concert or wondered what the fuss was, and grabbed the record.

Skeletons was certified Gold (500,000 units sold) on March 14, 1980. On December 15, 1986 it was certified Platinum (1 million sold), which means it was still selling long before "Touch Of Grey." It was certified Double Platinum (2 Million) on June 27, 1994) and Triple Platinum (January 31, 1995), as many cassette and cd copies must have been sold as well. Note that the last threshold was reached before Jerry Garcia died. RIAA Certifications (Gold, Platinum etc) are notoriously vague, but the sheer volume of record sales means that the album was a huge seller by any marker. Skeletons was the album of choice for casual Grateful Dead fans, and it turns out there were a lot of those. Sure, lots of fans bought Skeletons and then "got on the bus," but they got the album when they were still thinking of the Dead as a regular rock group,

What A Long Strange Trip It's Been, a double-lp compilation of Grateful Dead music released on Warner Brothers in October, 1977
What A Long Strange Trip It's Been-Grateful Dead (Warner Brothers Records, October 1977)
It is often difficult for regular rock fans to grasp the frustration and bitterness with which Classic Rock musicians viewed their former record companies. After all, the company would have signed the band, financed their rise, and made them rich--why all the vitriol? "Best Of" albums bring those old relationships into focus. The Grateful Dead had decided to go independent in Fall of 1972, but had to release the triple-lp Europe 72 and Bear's Choice to exit the deal. They had released Wake Of The Flood in November of 1973 on their own Grateful Dead Records label. The album had done alright, but not great. But the Grateful Dead were working on another album, and they were prepared to tour hard throughout the summer to support it.

Yet come February of 1974, what Grateful Dead album was easiest get? Skeletons From The Closet, because the Warners distribution arm made sure that it was in every department store music section in the country. When the Dead started playing big places in May, expanding their audience in Reno and Montana and Santa Barbara, what album were the newbies most likely to buy? Even when Mars Hotel was released in late June, Warners distribution far outpaced the new, independent Grateful Dead operation. All those great shows in Miami, Springfield and New Haven were selling Skeletons, not Mars Hotel. The Dead's touring was supporting Warner Brothers Records more than Grateful Dead Records.

Even when the Dead signed with Arista Records at the end of 1976, they found themselves up against Warner Brothers again. The Grateful Dead had released Terrapin Station in July of 1977, and toured heavily throughout the year. Once again, Terrapin was popular, but not a huge success. The Dead missed out on Summer touring because of Mickey Hart's auto accident, but they had numerous dates lined up for October and November 1977. And Warner Brothers? They just released another Best Of The Grateful Dead album.

What A Long Strange Trip It's Been was a double-lp released by Warners in October of 1977. This time, nobody from the Grateful Dead seems to have been involved.  The album mostly featured live tracks. There was also a genuine rarity, a re-release of the "Dark Star"/"Born Cross-Eyed" single from 1968. Warners were shrewd, too, about who might be buying the album. Deadheads like me only had to decide if we wanted to buy the album for the rare single, since we had all the albums. The most likely buyers probably already had Skeletons, so save "Truckin" from American Beauty, there were no repeats from Skeletons, making it a nice purchase from that point of view.

WALSTIB didn't have Skeletons numbers, but it still was a fair success. By 2001 it had gone Platinum. It may seem that the Dead should have been happy with the royalties they were going to get from the albums, and they surely were, but it was a decidedly mixed blessing. Record companies were notoriously slow and stingy about remanding any money to acts who had left the label, generally forcing them to sue the company. This was one reason that labels were slow to "certify" Gold and Platinum Best Of albums, because they didn't want to even acknowledge the sales. WALSTIB was certified Gold and Platinum on the same day in 2001, a clear sign that Warners had not been doing the Dead any favors.

So after 1973, the Dead found themselves in competition with their own label. Since Warners distribution was the best in the industry, they could out-do Arista as well as Grateful Dead Records, and it would have been something that rankled. As if that wasn't enough, the Dead, like any group, wanted to name albums or projects after phrases associated with the band name, and Warner Brothers had used two of the best choices. 

Biograph, the 5-lp set of classic and unreleased Bob Dylan music released in 1985. It established the Boxed Set as a viable commercial proposition
Biograph, The CD Revolution and the Afterlife of Skeletons
The late 20th century record industry kept finding new ways to make money, but the artists who made that music were not always included. For a variety of reasons, the Grateful Dead managed to evade some of the record industry trends at the end of the century. Bob Dylan's Biograph, a five-lp set, was released in 1986, and it ushered in the era of the boxed set. The Grateful Dead were rare amongst major 60s bands in not releasing a multi-album set in the early 90s with classic tracks, rarities and live cuts (they released So Many Roads after Garcia died). It was Warners who would have benefited, and the Dead weren't particularly interested.

Similarly, the record industry made a lot of money re-selling everyone their own record collection on compact disc. The Dead were in no hurry to assist Warners in this enterprise, although once again they did so after Garcia's death. It seems to me that the beginning of Two From The Vault and Dick's Picks, which featured music from the Warner Brothers period, indicated a rapprochement between Warners and the Dead. Ultimately, after many mergers, Rhino Records, owned by Warner Music, a successor to Warner Brothers Records, took over the Grateful Dead catalog, and everyone seems to have benefited.

Incredibly, the audience for Grateful Dead music has continued to expand into the 21st century. Downloads, archival cds and newly performed and recorded music have continued to generate millions of dollars in sales every year. Yet the audio cd of Skeletons (released 1990) still has non-zero sales on Amazon, so it has continued to sell over the years, at least to some degree. The sheer volume of released Grateful Dead music, not to mention the extraordinary availability of "unreleased" Dead music, appears to still leave an opening for the new or casual fan to dip their toes in the water, and Skeletons From The Closet yet remains poised to provide that entry point, even if few Deadheads recall that the best-selling Grateful Dead album even exists.

Initial release : February 1974
Warner Bros. W-2764

Single LP compilation of tracks from the Grateful Dead Warner Brothers albums plus one tack from Bob Weir's album Ace.

  • The Golden Road (To Unlimited Devotion) (Garcia/Lesh/Weir/Kreutzmann/McKernan)
  • Truckin' (Garcia/Lesh/Weir/Hunter)
  • Rosemary (Garcia/Hunter)
  • Sugar Magnolia (Weir/Hunter)
  • St. Stephen (Garcia/Lesh/Hunter)
  • Uncle John's Band (Garcia/Hunter)
  • Casey Jones (Garcia/Hunter)
  • Mexicali Blues (Weir/Barlow)
  • Turn On Your Love Light (Malone / Scott)
  • One More Saturday Night (Weir)
  • Friend Of The Devil (Garcia/Dawson/Hunter)
Credits for the compilation;

  • Editing - Betty Cantor, Bill Wolf
  • Artwork - John Van Hamersveld
  • Art Direction - Bob Seidman
Certification
Date
Gold[4]
March 14, 1980
Platinum[4]
December 15, 1986
Double Platinum[4]
June 27, 1994
Triple Platinum[4]
January 31, 1995


Initial release : 1970
Warner Brothers PRO 358

A Warner Brothers/Reprise double LP loss leader sampler that includes an edited version of Turn On Your Lovelight from Live/Dead. 

Tracks / Musicians 
Side 1
Nice Folks - The Fifth Avenue Band
Red-Eye Express - John Sebastian
This Whole World - The Beach Boys
New Orleans Hopscotch Blues - Geoff & Maria Muldaur
Coming in to Los Angeles - Arlo Guthrie
I Was the Rebel, She Was the Cause - Eric Andersen
Jubilee - Norman Greenbaum
Ivy - Savage Grace

Side 2
Caravan - Van Morrison
Oh Well (Parts 1 & 2) - Fleetwood Mac
Sally Go Round the Roses - The Pentangle
Nothing Is Easy - Jethro Tull
Flying - Small Faces
No Mule's Fool - Family
When I Turn Out the Living Room Light - The Kinks

Side 3
I'm on My Way Home Again - The Everly Brothers
Happy Time - Tim Buckley
Big Yellow Taxi - Joni Mitchell
The Loner - Neil Young
Approaching Lavender - Gordon Lightfoot
Mama Told Me Not to Come - Randy Newman
Fire and Rain - James Taylor
Sit Down Old Friend - Dion

Side 4
The Illiad - Ed Sanders
Kansas and the GTO's; The Captain's Fat Theresa Shoes; The Original GTO's - The GTO's
Ella Guru - Captain Beefheart
WPLJ - Mothers Of Invention
The Taster and The Story of the Taster - Wild Man Fischer
Footnote - Pearls Before Swine
Turn On Your Love Light - Grateful Dead

Initial release : October 1977
Warner Bros. 2W-3091

A double LP compilation of music from the Grateful Dead recordings on the Warner Brothers label. 


  • LP 1 - side 1
  • New, New Minglewood Blues (McGannahan Skjellyfetti)
  • Cosmic Charlie (Garcia/Hunter)
  • Truckin' (Garcia/Lesh/Weir/Hunter)
  • Black Peter (Garcia/Hunter)
  • Born Cross-Eyed (The Grateful Dead)
  • LP 1 - side 2
  • Ripple (Hunter/Garcia)
  • Doin' That Rag (Garcia/Hunter)
  • Dark Star (Garcia/Hunter)
  • High Time (Garcia/Hunter)
  • New Speedway Boogie (Garcia/Hunter)
  • LP 2 - side 1
  • St. Stephen (Garcia/Lesh/Hunter)
  • Jack Straw (Weir/Hunter)
  • Me and My Uncle (Phillips)
  • Tennessee Jed (Garcia/Hunter)
  • LP 2 - side 2
  • Cumberland Blues (Garcia/Lesh/Hunter)
  • Playing In The Band (Weir/Hart/Hunter)
  • Brown-Eyed Woman (Garcia/Hunter)
  • Ramble On Rose (Garcia/Hunter)

Credits For the compilation;
  • Executive Producer - Paul L. Wexler

  • Art supervision - Paul L. Wexler
  • Art - Rick Griffin
  • Photography - Arthur Stern
  • Additional photo - Ed Perlstein
  • Tape assembly supervision - Paul L. Wexler
  • Tape assembly - Loyd Clifft
  • Engineering - Bob and Betty
  • Mix down - Bob and Betty
  • Honorable mention - Hal Kant, The Phantom Finger Cult and Taper Bob

Certification
Date :Gold, Platinum August 24, 2001




Friday, November 6, 2015

Album Economics: Bear's Choice-The History Of The Grateful Dead, Vol. 1 (Why?)

The album cover of the final Grateful Dead Warner Brothers lp, The History Of The Grateful Dead, Vol. 1 (Bear's Choice), released in July 1973
While the Grateful Dead were legends almost from their inception, in their first several years, the albums they released on Warner Brothers played a huge part in spreading that legend. Of course, it was attending live Dead concerts that put people On The Bus, but for most fans in the early 70s, hearing some of their albums sparked the interest or willingness to attend a Grateful Dead concert in the first place. Most of the albums from the band's time on Warner Brothers are revered today, even if they weren't upon release, except one: the band's last release on Warners, in July 1973, with the provocative title of History Of The Grateful Dead, Vol. 1, but usually referred to by its parenthetical add-on (Bear's Choice).

I can recall the anticipation when Bear's Choice was released, and the mystification and dismay when I actually listened to it. Time has not really improved the album's reception. Only the most thorough of Deadheads even recalls it, and the record is almost never mentioned in blogs, tweets or posts, much less with any fondness. As most Deadheads became more knowledgeable about the breadth of the band's music, we became aware that Bear's Choice consisted of tracks recorded from some of the finest Grateful Dead concerts of 1970, and I for one became convinced that the least attractive songs were chosen. The release of a bad, dated live album from a great set of tapes was a strange decision for a band to make, but it was actuallly consistent with the long-gone practices of the 1970s record industry. This post will review the History Of The Grateful Dead Vol. 1 (Bear's Choice) album in its proper context, and make some case for how such a peculiar release came to exist.

The rear cover of Bear's Choice (actually from the cd re-release)
The Bear's Choice Album
Most Deadheads today forget about Bear's Choice, if they ever even knew about it in the first place. Back in '73, however, there were only 10 Grateful Dead albums in existence (including the two dubious ones on MGM/Sunflower, Vintage Dead and Historic Dead). For all but the hippest of the hip in San Francisco or Brooklyn, there were no Dead tapes in circulation. In New York City, at least, there were Grateful Dead bootleg lps circulating, but they too were a rare commodity unknown in the outside world. The Grateful Dead were no different than Ten Years After or The Byrds: if the music wasn't available on LP at your local record dealer, that music didn't exist. 

So when the Grateful Dead left Warner Brothers for their own self-financed label after the release of the Europe '72 triple-live album, it was not surprising to find out that they owed the label one more album. It was pretty exciting for a suburban 15-year old like me to read that they would release an album from three-year-old tapes. For me, 1970 was before I started listening to the Dead, so as far as I was concerned the forthcoming album would pretty much be a time machine, transporting me to the fabled, long-gone days of the Fillmores. But come July, and this strange album came out (details from Deaddisc, of course):

History Of The Grateful Dead, Vol. 1 (Bear's Choice)

Grateful Dead

Initial release : July 1973
Warner Bros. BS-2721
The Dead's last album for Warner Brothers. A single LP of acoustic and electric material from the shows on February 13 and 14, 1970 at the Fillmore East
Tracks

  • Katie Mae (Hopkins)
  • Dark Hollow (Browning)
  • I've Been All Around This World (Traditional, arr. Grateful Dead)
  • Wake Up Little Susie (Bryant/Bryant)
  • Black Peter (Garcia/Hunter)
  • Smokestack Lightnin' (Burnett)
  • Hard To Handle (Redding/Isabell/Jones)
Musicians

  • Jerry Garcia - acoustic guitar, lead guitar, vocals
  • Bob Weir - acoustic guitar, electric guitar, vocals
  • Ron "Pig Pen" McKernan- acoustic guitar, organ, percussion, harmonica, vocals
  • Phil Lesh - bass
  • Mickey Hart - drums
  • Bill Kreutzmann - drums
Credits

  • Recorded Live by Bear: February 13-14, 1970 at the Fillmore East, New York, NY
  • Produced by: Owsley Stanley
Notes
The songs on Bear's Choice are taken from the following shows;
  • Katie Mae, Wake Up Little Susie, Black Peter and Smokestack Lightnin' - February 13, 1970
  • Dark Hollow, I've Been All Around This World and Hard To Handle - February 14, 1970

At the time Bear's Choice came out, I was probably a relatively typical Deadhead. I was a teenager in the suburbs, I had all but two of the Warners albums (I didn't have Anthem Of The Sun or Aoxomoxoa yet), and I had heard the Vintage Dead lp, but I didn't yet have any of the tapes or bootlegs. I had been fortunate enough to see the Grateful Dead twice already (Winterland Dec 12 '72 and Maples Feb 9 '73), but it all had been pretty overwhelming. Sure, there were crusty 24-year olds in San Rafael, the East Village or Montague Street who had seen the Dead a bunch of times over the years and had at least heard some tapes or bootlegs, but nationally, most Deadheads were more like me than those veterans. 

Of the seven songs on Bear's Choice, three were acoustic, three were by Pigpen, six were covers, and they only electric Jerry song was the mournful "Black Peter" (I think Pigpen played organ on it). While I recognized that the record was a sort of tribute to the recently diseased Pigpen, it was a strange tribute: the "anchor song" was a seemingly interminable blues song ("Smokestack Lightning") that I knew as a Yardbirds cover. The Otis Redding cover ("Hard To Handle") was intriguing, but it had a strange, clunky arrangement. The Everly Brothers song ("Wake Up Little Susie") was cute, but trivial, and it was difficult to process. As for "Katie Mae" and "Dark Hollow" I knew nothing about the Dead's 1970 acoustic sets, nor did most fans--were these typical, or random?

And who was "Bear", and why did he get to choose?

Aoxomoxoa, released in June 1969, and recorded on the Grateful Dead's original contract with Warners
Grateful Dead Record Contracts 1966-1973
The strange, counterproductive tale of Bear's Choice can only be understood in the context of the Grateful Dead's record contracts with Warners, which in turn only makes sense because of industry practices at the time. Despite the Dead's best efforts to break that mold, efforts that largely succeeded, the band fell prey to the least forward looking approach typical of bands at the time, and they did not help their own cause. 

The Grateful Dead's first record contract was signed with Warner Brothers executive Joe Smith around December 1966, although they had agreed in principle a few months earlier and had just spent time negotiating the details. The general outline of the deal was that the Grateful Dead agreed to deliver three albums to Warners, although Warners probably had an option for another album or two, per typical contracts of the time. However, the Dead had made somewhat better decisions than some of their contemporaries. 

For one thing, the Dead's Warner Brothers contract gave them complete artistic control of their albums. For another, while typical album contracts of the era required that a band deliver a certain number of songs (tracks) to qualify as an album (usually 10 in the US), the Dead had a jazz-inspired deal. Thanks to Rock Scully, who had conferred with some jazz musicians, the Dead were only required to deliver a certain number of recorded minutes, like a jazz artist, rather than a specific number of tracks. There were still economic reasons for them to make up song titles on Anthem Of The Sun, but that had to with mechanical publishing royalties (a dense subject I have addressed elsewhere) rather than a record company obligation. The Dead also retained the music publishing rights to their own songs (through IceNine publishing), largely because Joe Smith and Warners did not realize that popular rock songs would have such a long shelf life and did not care (per Smith's own admission). 

By mid-1969, the Dead had produced Aoxomoxoa, their third album, and were in a position to renegotiate their contract with Warners. The band themselves did not know that, however, and manager Lenny Hart negotiated an extension with Warner Brothers without the band members' knowledge. Both Columbia and MGM had interest in the Dead, but Lenny had his reasons for negotiating directly, mainly to get his hands on the advance money more easily. Thus the Dead ended 1969 with an extension from  Warner Brothers. 

I believe that Live/Dead was released (in November '69) as an option on the original contract, and that the Dead subsequently had a five-album deal with an option for two more, but it doesn't really matter. By the end of the year, the Dead had a substantial commitment to deliver more material to Warner Brothers. One of the confusing aspect of old record contracts was that double or triple albums could be construed as single or double albums as part of the contract, subject to negotiation between the artist and the record company. The negotiation was inevitably over how much the record company would charge for the album and what rate the band would get paid at. A band could deliver two albums worth of material to a record company, but the company could release each album separately or simply charge double for the album, wrecking sales. 

Both Skull and Roses and Europe 72 were sold for far less than double or triple retail price, so I think in the case of something like those records, Warners counted the other LPs as part of one album so that left the Dead owing one more record to Warners to fulfill their contract. After the Dead had told Warners they weren't renewing, Warners wasn't going to do the group any favors (see the Appendix below for some coherent speculation about the Dead's obligations to Warners, which likely included the Garcia and Ace albums).

The remnants of the band Blues Project released an album's worth of blues jams on Verve in 1968, so that most of the members would be free to record as Sea Train on Capitol in 1969. Verve released it anyway, with the ironic title of Planned Obsolescence. I like both Blues Project and Seatrain, yet this was still a waste of tape.
The Early 70s Rock And Roll Record Business
The Grateful Dead have a reputation for having been true mavericks of the music business, blazing a trail for others to follow decades later. In many ways this reputation is justified. However, in many other ways, the Dead fell prey to much of the false logic of the record business of the time, and much to their own detriment. The strange song choices of Bear's Choice betray the Grateful Dead's acceptance of certain 1970s assumptions about the record business and the rock audience, assumptions that were proven fundamentally incorrect less than 20 years later. While the Dead had their own peculiar twist on these assumptions, the assumptions were still wrong.

Consider the Dead's position in early 1973. After being a sort of infamous cult band in the '60s, that had never sold many records, the group had climbed into the middle tier of touring rock bands. They had released four successful albums in a row (Workingman's, American Beauty, Skull And Roses, Europe '72), all of which had garnered good FM airplay, and their concert receipts had continued to increase. Rather than just being popular in a few strongholds like Northern California and New York Metro, the band could play profitable shows in Wembley or Wichita. If a band was ever going to go it alone, the Grateful Dead had picked a great time--on a roll with their releases, and playing great live shows in a booming rock concert industry.

Yet in order to go it alone, the Dead still owed an album release to Warner Brothers. Obviously they weren't going into the studio, and obviously they weren't going to give Warners any new, original material if they could help it. The effort and hopeful rewards of writing and recording new material would accrue to Grateful Dead Records. So it wasn't surprising to read in Rolling Stone (or possibly Joel Selvin's column in the SF Chronicle) that the Dead would fulfill their obligation with an LP of older live material. At the time, I was still 14 years old, and very few Dead fans would have been twice my age. Tapes and bootlegs were largely unknown in the suburbs, so a live album from the past was enticing indeed, since I had no other means of getting that music.

Successful groups changing record labels wasn't unheard of in the early 1970s. The Rolling Stones had moved from Decca Records (London Records in the US) to Atlantic in early 1970. Decca had punished them by releasing a terrible album of outtakes called Stone Age in 1971, which no one remembers. This was a typical record company maneuver. The reasoning was that rock fans were kids, fickle and with limited resources. If they bought the "next" album by a group and it was crummy, the kids would figure "this band's no longer hip" and move on, because they didn't have money to waste. Another variation of this was for a record company to release some sort of "Best Of" album when a group left the label (MGM released MotherMania when Zappa went to Warners in '68), with the idea that it would cut into sales of any newly released album by the artist.

On the other side, rock bands often had an equally hostile attitude towards their record company. When a group left a label, there was often a lot of hostility and frustration, usually over money. On one hand, record contracts were structured to overwhelmingly favor the label. New artists usually had no leverage, and particularly in the 60s, no one knew how much money was really going to be made. So artists with a quick hit often felt taken advantage of, with some justification. Of course, the same artists had no idea how much of their own money they were wasting on new gear and first class airline tickets, fronted by the label out of future royalties.

Thus when a band needed to turn in a final album to escape a record contract, they often had no desire to let their former employer have a good record. In one particularly emblematic case, there had been a groundbreaking group from 1965-67 called The Blues Project, who had been very hip and popular in the early days of the Fillmore, and had released two memorable albums on MGM-Verve. Although they were a Greenwich Village band, some members ended up reforming the group in Marin County in 1968. Rapidly they evolved into the interesting group Seatrain, and were signed by A&M. However, in order to escape their obligation to Verve and sign as Seatrain, they had to produce one more Blues Project album. They released an album of formless jams called Planned Obsolescence, a meaningless exercise. Verve released it anyway.

The Grateful Dead had released five successful albums in a row on Warners, going back to Live/Dead, and seven if you count Garcia and Ace. Yet they had been persuaded by Ron Rakow, with some justification, that Warners was taking too big a share of their receipts from those albums. Now, Warners had distribution and radio promotion with a lot of overhead, but according to Rakow at least, the Dead were getting only 31 cents from every album sale (albums sold for around 3 or 4 dollars at the time). Most Grateful Dead fans were like me--suburban or college kids, unconnected to any underground network, getting all their music from new lps. Yet the Dead had no plans to give Warners an album that would keep up the string of exciting albums they had released in the preceding four years. 

The image from the 1967 Pigpen t-shirt, promoted by Warners
Owsley And Pigpen
I do not think the Grateful Dead actively planned to put out a strange album for their final Warners release. However, they did the next closest thing: they assigned the project to Owsley. The Dead had made the decision by the end of 1972 to go independent, and Warners must have made it clear that another album was required to escape the contract. I'm sure there would have been no other concessions on Warners part, either, like a good advance, so the band would have wanted to do it cheaply.

Owsley "Bear" Stanley had been in Federal Prison from July 1970 until about July 1972 on charges of illicit LSD distribution. The Dead's touring operation was on a solid financial footing by the time Owsley returned, and their sound system was handled by Alembic Engineering, a company that Owsley had helped found. However, for all his legendary status, Owsley didn't have a financial stake in Alembic itself, and he didn't really have an official job with the crew either. Owsley wanted to be in charge, of course, but it wasn't the sixties and he didn't have a role. Conversely, that would have meant Owsley could be spared to work on the record. Thus the album was indeed "Bear's Choice," and I think there was only general approval from the band, with no direct input, so it really was Owsley's album.

Pipgen had died in March 1973. He had not performed with the band since June of 1972, but until the end of the year there may have been some residual hope that Pig could have gotten healthy and at least continued on as an occasional guest star. It was not to be, and Pigpen died while the Dead were on tour in the East. So it seemed appropriate that Bear's Choice became a tribute to their fallen comrade. Owsley had been their since the beginning, so he was an appropriate steward, even if it was strange to have the Acid King construct a tribute to the only family member who didn't like his product.

Owsley liked the blues and he liked folk music. Thus he took the tapes from the Fillmore East shows from February 13 and 14, 1970, and tried to give listeners a taste of what they missed with from those days, with a big focus on Pigpen. However, to a normal suburban listener like me, the album was completely devoid of context. There were four acoustic songs, one by Pigpen, a mournful "Black Peter" for the only original, an 18-minute "Smokestack Lightning," and a rocking but clunky version of Otis Redding's "Hard To Handle." Regular Dead material from those great concerts was entirely absent.

The acoustic material was fascinating, but mysterious, since there was only the faintest knowledge of Garcia's old-timey folk roots. And Weir singing an Everly Brothers song--had that been typical? The answer was "no," but how would I have known that? The slow, grinding "Smokestack" made sense in terms of a three hour show, but it made up most of side two and was kind of a drag to a teenager. Two years later I would get the Hollywood Palladium bootleg (August 6, 1971), and I could hear how "Hard To Handle" should really sound, but back in 1970 the Dead hadn't really figured out the arrangement yet.

Thus it appears that Owsley, given a free hand, and always his own man in any case, made his own tribute to Pigpen. With the knowledge of the Dead's music that we have today, it sort of makes sense: it featured some of the left-out corners of the Grateful Dead's music up until that time. Now we know that old-timey acoustic music, slow blues and psychedelic R&B covers were part of the Dead's broad pallette, but to my 15-year-old self it just seemed strange. I was enormously disappointed when Bear's Choice came out. So was everyone else, I think, because almost no one ever mentioned it again.

Dick's Picks Vol. 4, recorded Feb 13-14, 1970, released 1996
"The History Of The Grateful Dead, Vol 1"
The most tantalizing aspect of Bear's Choice was the actual title: "The History Of The Grateful Dead, Vol 1." It suggested that the album would be the first of many. In a way, it was, although the next installment was eighteen years later, with 1991's One From The Vault. Yet Bear's Choice shows us that the Dead had the idea to use their vault as a way to disseminate their music and provide some income far into the future, as long ago as the early 1970s. Granted, at the time, the Dead were competing with the presence of two almost-bootleg albums, Vintage Dead and Historic Dead, in MGM-Sunflower, both recorded in 1966, but Vintage in particular was a far catchier album than Bear's Choice.

I got excellent quality cassette recordings of the February 13-14, 1970 shows at the end of 1980. The music stunned me, of course, as I couldn't believe there was that much uninterrupted goodness out there to listen to. But it only made Bear's Choice more peculiar. With all that great music to choose from, why did Owsley pick the strange tracks that he did? If the Dead had ended their Warner Brothers run in '73 with an lp that featured Fillmore East performances of, say, "Dancing In The Streets" and "Alligator" (both from Feb 14 '70), it would have been another great seller. "Dancing" would have been all over FM radio, and the Dead's audience would be even bigger. But the Dead fell into the trap of sticking it to the record company, and turned in a purposely strange album that was bound to confuse all but a then-tiny number of old heads. 

The Golden Road Boxed Set, released 2003
Final Coda
Bear's Choice was rightly forgotten, soon after it was released, and it has remained an orphan ever since. The one real effect of the album was limiting the scope of Dick's Pick's Vol 4. Volume 4, released in 1996, featured the relatively widely circulated Feb 13-14 '70 show at its finest. Yet the Bear's Choice tracks needed to be excluded, for contractual reasons. Now, granted, DP4 was already a three-cd set and anyone could make their own custom mix tape of the complete show, but the acoustic songs might have made a good addition and they had to be left off.

When Bear's Choice was released as part of the 12-cd Golden Road boxed set, a few additional tracks were included.

Bonus tracks on 2003 expanded CD release, all live recordings from Feb 1970;
  • Good Lovin' - February 13, 1970 at Fillmore East, New York, NY
  • Big Boss Man - February 5, 1970 at Fillmore West, San Francisco, CA
  • Smokestack Lightnin' - February 8, 1970 at Fillmore West, San Francisco, CA
  • Sitting On Top Of The World - February 8, 1970 at Fillmore West, San Francisco, CA
While additional live material from the Dead is always welcome, these seem to be a particularly random assortment of selections. "Sitting On Top Of The World" from 1970 was a rarity, but was another "Smokestack" called for? No matter. Bear's Choice was a contractual obligation, and it was designed to be a quirky artifact that would spite the band's former record company. The final, strange bonus cuts were an appropriately head-scratching appendix to a strange release.

Appendix: Grateful Dead/Warner Brothers Record Contracts
The Grateful Dead signed a three-album deal with Joe Smith of Warner Brothers in December 1966. If it was a typical contract of that era, Warners would have had an option for an additional album or two under the same terms.
The Grateful Dead (March 1967)
Anthem Of The Sun (July 1968)
Aoxomoxoa (June 1969)
Live/Dead (November 1969) While the Dead were touring in mid-69, Lenny Hart negotiated an extension with Warners. I don't know which contract Live/Dead was assigned to, but that was probably part of the negotiation. My assumption is that Live/Dead was considered a record company option on the original deal.

The Workingman's Dead (June 1970) I'm assuming that Workingman's was the first album of a five-album deal with an option for two more.
American Beauty (December 1970)
Grateful Dead [Skull & Roses] (September 1971) This double album was presumably considered one album, a conventional arrangement that would have been negotiated between Warners and the Dead.
Garcia (January 1972) It was conventional practice in the 70s for the "main" players in any popular band to be offered a solo album, though a "Key Man" clause. From Warners' point of view, they didn't care whether Jerry Garcia or the Grateful Dead were the ones with a hit. Now, Garcia could not have recorded a solo album with anyone other than Warners, but he might have negotiated a separate deal. If he did, then it would follow that Live/Dead was part of the second deal, not the original one.
Ace (March 1972) I know that Ace was recorded as part of the Warners deal, and was considered a Grateful Dead album for contractual purposes. Warners probably figured that they had a good chance of making a genuine rock star out of Weir.
Europe '72 (November 1972) The Dead told Warners at the end of '72 that they had no intention of renewing their contract, and told Clive Davis and Columbia they weren't signing with them either, but rather going independent. Double live albums were pretty common, but Europe '72 was a triple album, and the band's last release had been a live album as well. One way or another, the Dead had delivered six albums on the Warners contract, so they still owed a final album.
The History Of The Grateful Dead, Vol.1 Bear's Choice (July 1973) Although the Dead had left Warners by mid-73, they could not have released an album on their own label without having fulfilled their Warners contract.

The Dead put out two albums independently (Wake Of The Flood and Mars Hotel), as well as some solo material on Round. They then signed a distribution deal with United Artists, where they owed four Dead albums and Garcia and Weir solo albums. These obligations were only partially fulfilled, with two Dead albums, one a double (Blues For Allah and Steal Your Face), Reflections and Kingfish (which would have counted as the Weir album).

I do not know the structure of the Dead's 1976 contract with Arista. However, by that time the group was established and both the Dead and Arista knew what they were getting into. The royalties and other factors with releasing the inevitable double live albums were probably written into the contract from the beginning. The deal that was not fulfilled until In The Dark was completed in 1987, which was the sixth Grateful Dead album on Arista. Possibly the two Garcia solo albums and Heaven Help The Fool were part of the obligation as well, or maybe they were contracted separately. After that time, the Dead had an agreement with Arista, but it was basically an album-to-album deal, and Garcia himself was free to record for anybody.

Update 
Appendix 2: The Dead on Bear's Choice
Fellow scholar LightIntoAshes comes up with some contemporary quotes from the band, from Cameron Crowe articles
Cameron Crowe talked to Garcia & others for a couple of illuminating articles in 1973-74: "Rather than choose the usual 'greatest hits' packaging, for their final [Warners] album commitment, The Dead dispatched production manager Owsley 'The Bear' Stanley to rummage through his collection of live tapes to find a unique performance LP with which to bow out... 'It’s a side of the group that never went on record,' says Jerry in retrospect... 'It shows a Dead you’ll never see or hear again,' Rock [Scully] picks up the story. 'The album is sixty percent Pigpen and the other forty percent is acoustic material. Needless to say, Pigpen is no longer with us and The Dead don’t do acoustic material onstage anymore. The record is very, very interesting if you know the history behind it.'" {from Circus Magazine, October 1973 issue) 
But a later article revealed that the Dead themselves were "ambivalent at best" about the album: "Weir is upset about the inclusion of a flat 'Wake Up Little Susie' duet with Jerry. Garcia could care less about the whole thing. When handed his first copy of the album, he mumbled something about it having a less-than-stellar cover and didn’t even bother taking it home. 'We had to give that record to Warner Brothers,' says Jerry... 'We weren’t contracted for it originally, but we had [to] give it to them in order to make Europe ’72 a triple-LP. We could have been cut loose if we gave them two single records, rather than one triple album. We ended up giving them four discs instead of just two just to be able to go to Europe...'As far as I’m concerned, it’s something we owe them. I’m not interested in making Warner Brothers any richer. In a way, I’m glad it’s a low-profile, non-success record. It just means there won’t be any more energy going to WB via us. The music is what it is, us in early 1970... The stuff we were doing at the time never got onto any of our records before now. I might not like it, but I played it. If they were no good, it’s too late to take those notes back.{from Creem Magazine, January 1974 issue}